Dangers of being focused on design execution

These days I am enjoying a show in which participant magicians come on stage to fool two experienced magicians who act as judges. The experienced magicians claim that they know every trick in the book, as they have been doing it for 35 years. And that too in a city known for magical things, Las …

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What is your product like?

One way to look at design: anything which produces a meaningful influence on human behavior. I am always keen to know about small things which change people's behavior. So recently, I came across this story from AirBnB: As part of the onboarding process at Airbnb, the company encourages new employees to ship new features on …

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Three levels of making (digital) products

Yesterday I came across this informative piece about Product Design hiring at Facebook. The part which stood out was about the three kinds of questions through which they evaluate a design. I find these categories informative and want to explore them in this post. Base Level: Craftsmanship // visual, aesthetic, satisfying, making it look good The …

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Delicious ! The sound and dance of addiction

Hey, check out this video, it's just 3 seconds. https://www.youtube.com/watch?v=Ub8zQKlenn0 And I'd be surprised if you played it only once, I can't resist playing it again and again. It is done really well, and comes from the phenomenal Candy Crush Saga, released in 2012. The maker of Candy Crush, King, was acquired for 5.9 Billion …

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Streeek !

Celebration of small wins helps in making a behavior easier and habitual. Every small win should be followed by a small celebration, immediately. Maybe just congratulating ourselves, or saying to ourselves, "I'm awesome!". Or, in this case, making a little graphic of a person dancing. The small win I want to share - today is …

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Don’t make things harder for users, please

(Snark Alert: I have nothing against AngelList, maybe some comes out here as I want to like the product, but can't) I understand that AngelList adds value to entrepreneurs. But somehow I find the experience missing something. Recently, I noticed that at many places, the font colors do not meet accessibility criteria of contrast. According to …

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