What significant issue did you change your mind on, in the past year? I find this a worthy question to focus reflection as the year ends. I changed on quite a few things. Broadly I went from being more of a capitalist to being more of a humanist. Here are some details: Diversity I realized …
Tag: BJ Fogg
Don’t make things harder for users, please
(Snark Alert: I have nothing against AngelList, maybe some comes out here as I want to like the product, but can't) I understand that AngelList adds value to entrepreneurs. But somehow I find the experience missing something. Recently, I noticed that at many places, the font colors do not meet accessibility criteria of contrast. According to …
Make things easier
For the last few days I have been learning about the behavior model of BJ Fogg. I find it quite simple and interesting and now I see it everywhere. So the model goes like this. Every behavior is a function of 3 variables - Motivation, Ability and Prompt. All three have to happen at the …